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What Do we Know About AI Driven Creative?

What Do we Know About AI Driven Creative?

  • THE ARF

There have been significant developments in artificial intelligence, such as recent advancements in natural language processing, that make it look appealing for advertising purposes. Indeed, many professionals are considering AI-driven creative tools. Yet, a recent ARF Knowledge Center investigation reveals that this technology simply is not there yet. For now, AI’s best use seems to be optimizing creative for email blasts, digital campaigns and social media advertising.

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NYCU: AUDIENCExSCIENCE 2020 – Keynotes & Interviews on Today’s Most Challenging Issues

  • Posted: September 17, 2020

AudienceXScience: Keynote – Collecting Data During a Global Pandemic (Monday – 9/21/20)

With the arrival of the COVID-19 pandemic, the US Census Bureau’s leadership had to think outside the box. Learn how the agency modified its work, all while maintaining operations, releasing data products and continuing to serve the data-user community during this unprecedented time.

Dr. Ron Jarmin – Deputy Director and COO, U.S. Census Bureau
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How to Collaborate & Unleash Powerful Advertising (Event Summary)

How to Collaborate & Unleash Powerful Advertising (Event Summary)

  • Maris Cohen
  • CREATIVE COUNCIL EVENT

The ARF Creative Council’s New Research Guidelines Working Group curated and produced a “Behind Frenemy Lines” virtual happy hour event, whose objective was to share thoughts, experiences, and ideas across the creative divide. Moderated by Council Co-chair Mark Truss, Chief Research Officer, Wunderman Thompson, the event brought together researchers, creatives, and planners at brands and agencies to discuss their own experiences and reactions to the role of research in the creative process, building on ideas revealed in a recently-published whitepaper exploring this topic.

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Brand Hacks for Growth During a Time of Crisis (Event Summary)

Brand Hacks for Growth During a Time of Crisis (Event Summary)

  • YOUNG PROS

In this fascinating presentation, Dr. Emmanuel Probst, SVP of Brand Health Tracking at Ipsos and author of Brand Hacks — How to Build Brands by Fulfilling the Human Quest for Meaning, covered the major thrusts of his book and research and how it relates to the current pandemic. He made sure to impress upon viewers the importance of brands building upon meaning. Since we live in such dark times and consumers are consuming more media, it’s important to convey positive emotions in ads, stand out, be authentic and connect, even daily, to your brand’s purpose. Although if the brand doesn’t have a purpose, that’s okay too.

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