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Promoting Inclusion — Real Leaders, Real Actions (Event Summary)

Promoting Inclusion — Real Leaders, Real Actions (Event Summary)

  • Women in Analytics

The third and final WIA event of the year addressed the importance of diversity and inclusion initiatives, especially in 2020 when faced with health, economic and social crises. Speakers shared what their companies have done as research leaders, some of the challenges they faced, and the steps they have taken to build a better workplace by promoting diversity and inclusion. Editor’s Note: The full summary is available to members only.

Member Only Access

CMO Briefs: How to Adapt Global Campaigns to Local Contexts

  • Posted: November 4, 2020

Building a brand across multiple countries is challenging. Generic messages are less likely to reach consumers across the globe today. What’s more, recent neuro studies suggest consumers in different countries process creatives differently. On another front, the business environment is unique in each market, meaning a different strategy is needed to position the brand and take on the competition.

Neglecting differences between markets can mean missed marketing and business opportunities. Consumer privacy laws differ too, adding an additional challenge. Global insights research finds that similarities between consumers and universal emotions can serve as meaningful themes for a global campaign. This recent Knowledge Center report, turned Knowledge at Hand and CMO Brief, covers best practices in localizing global messaging.  Read more. 

 

KaH: How to Adapt Global Campaigns to Local Contexts

  • Posted: November 4, 2020

Building a brand across multiple countries is challenging. Generic messages are less likely to reach consumers across the globe today. What’s more, recent neuro studies suggest consumers in different countries process creatives differently. On another front, the business environment is unique in each market, meaning a different strategy is needed to position the brand and take on the competition.

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How to Adapt Global Campaigns to Local Contexts (Summary)

How to Adapt Global Campaigns to Local Contexts (Summary)

  • The ARF
  • KNOWLEDGE AT HAND; CMO BRIEF

Building a brand across multiple countries is challenging. Generic messages are less likely to reach consumers across the globe today. What’s more, recent neuro studies suggest consumers in different countries process creatives differently. On another front, the business environment is unique in each market, meaning a different strategy is needed to position the brand and take on the competition.

Member Only Access
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