NYCU: How Brands Can Benefit from Long-Form Storytelling
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The newly-launched Pharma Council’s first event focused on COVID vaccination. It explored COVID vaccination acceptance and hesitancy from several angles. This content is available to ARF members only. If you are interested in becoming a corporate member, please contact New-Member-Info@thearf.org.
Member Only AccessIf TV advertising messages are a barometer of how Madison Avenue thinks, the COVID-19 pandemic peaked in the minds of ad industry creative departments during the 2nd Quarter of 2020.
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Last spring, businesses had to make quick changes to their marketing investments, ecommerce strategies and the role of analytics. At the first ARF Women in Analytics event of 2021, six leaders, from a variety of industries, shared how they helped steer pandemic recoveries.
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