ad avoidance

• Targets & Segments
• Article

Why Irregular Ad Scheduling Wins: Uncovering the Hidden Dynamics of Skippable Ad Acceptance

• ARF
• JOURNAL OF ADVERTISING RESEARCH

A large-scale analysis of clickstream data reveals that how often and how regularly pre-roll skippable ads are shown significantly influences whether users accept or skip them. Using advanced modeling, researchers find that less frequent and more irregular exposure increases the hidden “acceptance propensity” underlying viewing behavior. These findings challenge conventional scheduling tactics and offer new strategies for maximizing skippable ad effectiveness.

• Creative & Branded Content
• Article

Binge-Watching and Advertising: When Streaming Habits Challenge Ad Effectiveness

• JOURNAL OF ADVERTISING RESEARCH

Binge-watching dramatically reshapes how consumers respond to advertising on video-on-demand platforms. Drawing on psychological reactance theory, this study reveals that binge-watchers perceive ads as more intrusive and irritating, harming platform loyalty and boosting ad avoidance—unless the ad is highly likeable, which can soften negative reactions and protect platform engagement.

• Article

Know Your Meme – Sensory Memetics & Audience Engagement

• Article

Know Your Meme – Sensory Memetics & Audience Engagement

• Past Event Highlights
• Article

Know Your Meme – Sensory Memetics & Audience Engagement

• Article

Making Digital Ads More Effective

• Article

JAR Update

• Article

Why We Should Measure Disengagement