Data storytelling guru Lea Pica shared tips for creating successful data-focused presentations at the Data Storytelling workshop to a packed room in New York on December 4.
To underscore the importance of developing digestible, appealing content, Lea stated that presenters have only eight seconds to grab their audience’s attention. What does this mean? A presenter must grab the audience’s attention from the outset and be consistently memorable enough that attendees will want to act after the presentation is finished.
Her practical advice provided attendees with a host of valuable takeaways bucketed into three areas: conceptualizing, visualizing and delivering. The workshop focused on the first two areas with key takeaways below.
* Conceptualize: data presentation message planning, insight framing, and content brainstorming
* Visualize: slide design, data visualization, and data storytelling methodology.
Tips for visualizing data included “detox” clutter, don’t aggregate calculated metrics and use color strategically.
Full summary with access to presentation and video available here.
Look for summaries, presentations, and videos to come regarding this week’s Women in Analytics event on AI, gender bias and leadership. For information on future Women in Analytics events check the full year events calendar here.
Source: The ARF Women in Analytics: Data Storytelling. (2018, December 4). The ARF.