Gabriel Aleixo, Managing Director at BrainJuicer, Latin America, and Flavio Marcondes, Knowledge & Insights Team Lead at Coca-Cola, Brazil, described how Coca-Cola was able achieve the highest level of emotional engagement and become the top brand associated with the FIFA World Cup. Â Contributing to these result was an effective campaign, brand engagement in real time, a specialized 24×7 consumer panel, and integration of key sources of information.
See all 5 Cups articles.