Minorities are very engaged users of many media technologies, according to Nielsen’s total audience report.
- Black adults are the heaviest users of media overall.
- Compared to overall U.S. consumers, Hispanics listen to more radio, and Asian Americans spend more time with computers and tablets.
- “When we looked at Black adults (18+) in our Nielsen Q1 2018 Total Audience Report, we found that this group is among the heaviest consumers of media and they spend a great deal of time connecting to content — be it on smartphones, TV-connected devices or listening to the radio.” — Peter Katsingris, SVP Audience Insights, Nielsen
Source: Nielsen, via Axios Media Trends (July 31, 2018).