What fascinated us in looking back at this content was the realization of just how different the issues today are versus just a few years ago. That’s how fast the digital media industry changes, where the most pressing concerns of yesteryear have either been solved, faded into the background, or simply been overtaken by more significant issues.
If there’s a single common thread through most of this year’s themes, it is the power of digital data to drive quality. The world today looks very different than even a few years ago because of the large datasets now underlying all of measurement. Data scale brings with it a host of new challenges and increasing complexity, but at the same time offers new ways of solving previously intractable challenges. Large datasets allow us to leverage data science methods to eliminate waste, improve methodological approaches, slice and dice data more finely, and combine disparate datasets to drive new value.
- Bridging the Divide Between TV & Digital
- Advanced Audience Data
- Monetizing Mobile
- Measuring Unduplicated Reach
- Cross-Device Marketing
- Programmatic Pressure on CPMs
- Moving Beyond Viewability
- Filtering Big Botnets
- The Value of Attention
- Advertising Attribution
Andrew Lipsman. Top 10 Burning Issues in Digital. comScore.
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