Damian Garbaccio, EVP of Nielsen Marketing Cloud – Programmatic has improved with age, but it’s not perfect yet.
Jason Tollestrup, Director of Programmatic Advertising & Business Intelligence, The Washington Post – The industry is somewhere between the second and the third inning in terms of maturity. I think we’re still really early on in this process.
Tim Cadogan, OpenX CEO – If all you have is just performance metrics, you really have to work on them and make sure the site is performing well and the buyer can hit the campaign metrics.
Regardless of the kinks, programmatic is on its way to becoming the default transaction system for digital media.