The report is based on data provided by SocialFlow, exclusively for MPA, which tracks four leading social networks for about 30 media companies.
Facebook is the social media behemoth, maintaining the largest share of Likes/Followers and accounting for nearly half of the magazine brand industry’s Fans. Twitter and Instagram jockey for second place at about one-quarter each of industry Fans, but Instagram appears on the verge of solidifying its position as the 2nd most Liked/Followed social network.
The Magazine Media 360° Social Media Report. (2018). MPA.