A new report by Sandvine has revealed the web applications responsible for the world’s most downstream traffic. Underlining the popularity of streaming services accounts for the most megabytes with 15%. YouTube isn’t too far behind with 11.4%.
Competition for attention and screen time is higher than ever before, and that competition is from both other video sources (Amazon Prime, Hulu, HBO Go, BBC iPlayer, and the list grows in each region) as well as gaming and social networking, both of which are using increasing amounts of bandwidth as they deliver immersive interactivity and video experiences.
Network operators around the world, especially on mobile networks, are managing video traffic to the “Standard Definition (SD)” resolution more and more to prevent their networks from becoming congested.
Netflix is also the most efficient video streaming service in terms of bandwidth usage.
Cullen, C. (2018, September 28). Global Internet Phenomena Report: Netflix Is Approximately 15% of Worldwide Downstream Traffic. Sandvine.
Armstrong, M. (2018, October 9). Netflix is Responsible for 15% of Global Internet Traffic. Statista.