The Ad Meter has been an annual industry barometer that measures public opinion on Super Bowl commercials. The poll has been sponsored and published for decades by USA Today Networks. The table below ranks the brands that have had the highest overall score over the past three decades (minimum 10 Super Bowl ads – and those listed all enjoy high scores). Pepsi and Nike have ranked the highest overall.
Fischer, S. (2018, January 30). Axios Media Trends. Axios.