Editor’s Note: The Magazine Media Factbook has over 120 pages of facts & figures and comes from the Association of Magazine Media with an introduction by Linda Thomas Brooks – President & Chief Executive Officer, MPA (The Association of Magazine Media).
“You will find some of your favorite slides refreshed and updated. You will also discover new research from GfK MRI, AAM, YouGov, Ipsos, Simmons and Kantar.
You’ll learn why time spent does not correlate to advertising business results. And how neuroscience proves that print delivers a more immersive user experience.
Overall, our aim is to provide a breadth of research from third-party sources that will serve as a resource for MPA members, marketers, agencies, students and anyone interested in the magazine media industry.”
Magazine Media Factbook. (2018). The Association of Magazine Media.