Over 60% of marketers believe they will no longer need to rely on tracking cookies, a 20-year-old desktop-based technology, for the majority of their digital marketing within the next two years, according to data from Viant Technology, an advertising cloud. Viant.
Advertising and web-based services that were cookie-dependent are slowly being phased out of our mobile-first world, where more individual data targeting is done without using cookies. Axios.