Publicis Groupe chairman and former CEO Maurice Lévy defended the company’s $4.4 billion purchase of Epsilon last month, after the high price tag garnered scrutiny from investors. Agencies will have to make big bets as the business shifts away from expensive TV commercials and toward the internet, Lévy tells the Financial Times.
Source: AdExchanger. (2019, May 7). Chrome Users Get More Control Over Data; Publicis Explains Epsilon Purchase. AdExchanger.
Nearly 40% of the revenue generated by the S&P 500 companies come from outside the US.
Source: Phillips, M. (2019, May 6). Stocks Fall as Trump Threatens New Tariffs on China