“Despite the prevalence of new advertising and promotional channels and significant investments in data and technology, marketers are still struggling to generate and to prove sales results in an increasingly omnichannel world.” Eric Solomon, the Nielsen CMO Report 2018.
The growing popularity of soccer in the U.S. represents a cultural shift that offers “a great way for brands to authentically connect with younger American consumers,” according to Adriana Waterson, SVP of insights and strategy for Horowitz Research. Three in four (75%) Hispanic Millennials are soccer fans and are more likely to be fans of soccer versus American football (71%), basketball (71%), baseball (68%) and boxing (66%), according to a study from NBCUniversal Telemundo Enterprises in partnership with Horowitz. Six in ten Hispanic Millennials and 29% of non-Hispanic Millennials agree that soccer will be as popular in the U.S. as American football and baseball in the next five years, and 70% of Hispanics believing that interest in the FIFA World Cup in the U.S. particularly will continue to grow over the next five years. Cynopsis.
More than half (57%) of American television households (roughly 120 million in total) now own internet-enabled TV’s, according to the Consumer Technology Association’s 20th Ownership and Market Potential study.
- Roughly a third (31%) own 4K UHD (ultra-high definition) TVs, up from just 7% two years ago.
- More than two thirds (78%) of American television households own flat panel TVs.
- One in five (19%) of households owns a TV with a screen size of 60 inches or bigger.