We live in an age where connected consumers are exposed to significant amounts of information—especially ads—during their commutes and time out of doors. Smart, savvy advertisers plan and execute marketing campaigns in an omnichannel world, and these advertisers need consistency and comparability to efficiently reach consumers with messages that speak to them and engage them in the right place and time.
In order to make it efficient for agencies and brands to evaluate, plan, and buy digital out-of-home (DOOH) alongside traditional online media, the IAB DOOH committee has evaluated commonalities between terms, identifying unique terms to DOOH in the IAB’s DOOH Metrics Glossary.
IAB. (2018, January). IAB Releases DOOH Metrics Glossary. IAB.