Whether your marketing career still has five, 10, 20 or even 30 years left, you need to seriously think about how to survive and thrive in the machine world. Here’s good advice on how to future-proof your career for the long haul:
- Excel at things that machines find hard to do
- Work with machines, not against them
- Don’t wait for a machine to eat your lunch
(the author provides specific advice for each of the three sections)