We are indeed entering 2017 facing change and uncertainty. “Everyone is reassessing their priorities, rethinking what they thought they once knew,” says Sheryl Connelly, Ford Motor Company’s in-house futurist.
Trust in government, corporations, and media, which was on the decline back in 2013 when Ford first began sharing its trends research with the public, has gone off a cliff. We now live in a world where people—85%, according to Ford—are concerned about their personal data being obtained without their consent, and 80% believe media outlets offer more opinion than they do objective news coverage.
Eighty percent of respondents tell Ford they find social media is more about optics than substance, and 65% agree that people in general are less likely to even consider opposing viewpoints these days. “We tend to only seek out information that already reinforces what we already believe,” Connelly says. “There is less room for discourse, for compromise, and people seem to be increasingly wedded to their point of view and unwilling to entertain any divergent perspective.”
Christine Champagne. Here’s What Consumer Behavior Is Telling Us About 2017, According To Ford. Fast Company.
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