Women in market research are still losing out to men in terms of jobs, pay and satisfaction, despite progress towards better gender equality.
That’s according to the findings of a new survey by Women in Research (WIRe), of nearly 1,000 female and male market research professionals. It followed up on a previous study conducted in 2012.
The study examines the impact of industry equality initiatives over the past five years, and while it highlights some areas of improvement, it confirms that gender disparity is alive and well. Key findings include:
- Women are climbing further up the corporate ladder, but men still take more of the top jobs, particularly in bigger organizations.
- The gender pay gap is shrinking at the top level, but among parents the gap remains wide – and has become wider.
- Men’s job and career satisfaction has risen, but for women it remains stagnant. This tallies with continued pessimism about promotions.
- Women still face more barriers to advancement than men: including parenting issues, lack of opportunities and company culture.
- While the industry has made progress on flexible hours, diversity in hiring and affirmative action, there is still plenty of room for improvement.
Robert Langkjaer-Bain. Gender Inequality Persists In the MR Industry, Survey Finds. ResearchLive.
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