Rachael Feigenbaum, SVP, Events Program Producer, the ARF, provided an overview of the day’s program. The goal of WiA is to evangelize female leadership and provide a peer-networking model. Scott McDonald, Ph. D, President & CEO of the ARF, commented that gender equality is still an issue with disparity in pay; occupational “ghettos” for women; and, per a McKinsey report, women are 15% less likely to be promoted.
Among the most salient insights from the presenters:
Carolyn Wu (Brand Strategy Expert):
- Jobs with data analytics have grown exponentially and will skyrocket in the next decade
- Too little water, drought—too little data, not enough data to make good decisions. Too much water, flooding—too much data leads to analysis paralysis
- Create a system to track how a new strategy delivers on objectives
Tammy Greasby (Director, Data Science, Oracle Data Cloud):
- The more complicated the analysis, the more important the action as a deliverable
- Define the problem you’re trying to solve; create your elevator pitch about your analysis; use a whiteboard, as it helps to adapt to your audience and allows them to process the information
- The deliverable is not a spreadsheet, presentation, or p-value; it’s what you want people to do with the information
Christina Jenkins (Director, North America Business Marketing, Twitter):
- Understanding the data and turning that into an actionable insight is the future
- Identify the business problem (different from the research problem). Ask: Who are the stakeholders? How are they going to use the information? What actions are they going to take?
Access the slides and video from this event, by clicking here and using your myARF login and password.