We are pleased to announce that as of Oct. 16, 2018, the Advertising Research Foundation has acquired the Coalition for Innovative Media Measurement. The new subsidiary is headed by Jane Clarke, CIMM CEO and Managing Director, and will continue its focus on the advancement of media measurement. Also, CIMM will continue to retain its name and logo.
Details of this announcement can be read about here and what this acquisition means for members is outlined here.
CIMM and the ARF have been frequent collaborators over the years on industry initiatives, and this integration is a natural extension of that partnership. The combined organization will enable inclusion of a broader array of companies in the development of research initiatives focusing upon media measurement technology and methodology and will also provide ARF and CIMM members with greater efficiencies through a pooling of resources.
We hope you will join CIMM and ARF as we move forward together to help advance advertising research and support the industry through innovative insights and breakthrough solutions.