In fall of 2016, the industry formed the Coalition for Better Ads (CBA) to determine the advertisements that undermine the best experience on the internet and (in effect) force people to install ad blockers. Research by the Coalition — about 25,000 polled — identified popup ads, auto-play videos with sound and too many simultaneous ads as some of the least welcome ad experiences online.
Now, three groups, the 4A’s (American Association of Advertising Agencies), Association of National Advertisers (ANA) and Interactive Advertising Bureau (IAB) have jointly called for industry self-regulation to help “banish” the most “offensive” digital ad formats. They are united in the belief that standard-based products to remove unacceptable user experience must be self-regulated and not left to individual browser companies or others to implement according to their own interpretations and assessment processes
The three organizations are also members of the CBA – as are Unilever and Procter & Gamble, the FMCG manufacturers, tech giants Google and Facebook, and media brands like The Washington Post and Thomson Reuters.
Industry groups aim to ‘banish’ bad ad formats. WARC