US citizens 18 years of age and older can participate. Interested panelists must register in advance at admeter.usatoday.com. Participants will be asked for basic demographic information— age, gender, income, zip code. Once they are accepted, they will receive the information on how to vote on Super Bowl Sunday. Each commercial will receive a rating by every panelist who votes. Average rating will be the total of all ratings divided by the number of users who rated.
Source: (2019, February 4). NFL’s Super Bowl ad turns out better than the Super Bowl. USA Today.
Ipsos Neuro Study
IPSOS conducted neuro-based research during the broadcast in a simulated “party” setting. “We believe this is a markedly different ranking system to most used in the industry for two reasons,” said Dr. Manuel Garcia-Garcia of the Ipsos Science Organization. “First, it is entirely based on nonconscious reactions and second, the data was collected during the event itself, reflecting the real world response and context around the Super Bowl.”
The top 5 ads, based on highest peak emotional response, were:
#1-GOOGLE (100 billion words); 2-AMAZON ALEXA; 3-SIMPLISAFE; 4-T-MOBILE (Lyft Driver); 5-TOYOTA (Rav4)
Source: Franke, L.; Howard, P.; Garcia-Garcia, M. (2019, February 4). Google tops Ipsos real-time, nonconscious ranking of Super Bowl ads. Ipsos.
See all the commercials via iSpot.TV
iSpot.TV provides access to all Super Bowl commercials, by Quarter, including CBS promos and Pre-Game ads.
Source: iSpot.tv. (2019, February 4) 2019 Super Bowl Commercials. iSpot.TV.
Editor’s Note: A trio of articles on Advertising’s Big Event.