The quality of research will improve, and this will generate a bigger corpus of knowledge… creative people will learn to exploit this… thereby improving their strike rate at the cash register.
David Ogilvy, Ogilvy on Advertising, 1983
As a strong believer in research, David Ogilvy’s insight is right in step with today. For this and other reasons, our award is in his name.
Join us as the ARF honors this year’s most brilliant advertising campaigns and all of the people behind them at the David Ogilvy Awards.
The award ceremony will take place on Wednesday, March 28 in NYC during CONSUMERxSCIENCE.
Visit thearf.org/event/2018-arf-david-ogilvy-awards to view the finalists.