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Summary
Cross-platform media measurement has never been more crucial. Fortunately, industry experts met recently at the 10th Annual CIMM Cross-Platform Video Measurement & Data Summit to discuss recent advancements across the industry, and what needs to be done to arrive at solutions. CIMM CEO and Managing Director Jane Clarke opened this year’s virtual event by outlining the organization’s vision for developing more effective cross-media measurement. She revealed the “building blocks” to such an endeavor: TV census-like data, digital census data, cross-media or “Linked” panels and ID resolution. Clarke also outlined the state of measurement as it stands now.
