Big Screen + Small Screen

Summary

Media consumption is changing across TV and mobile video. How to best make them work together? To answer this question and to provide additional research, Kargo partnered with MediaScience to conduct a study comparing the impact of various sequences of TV and mobile video advertising. Participants saw three different types of ads: 30s TV, 30s pre-roll videos, and 6s outstream videos. Measurement consisted of visual attention, biometrics, as well as survey responses.