Erwin Ephron was a luminary in our industry and his words and writings still ring true today on so many pertinent topics. These include media planning, research, targeting, budgeting, data quality, engagement, reach and recency, digital marketing and so much more. The ARF is honored to announce that we have been bequeathed an enormous cache of Ephron’s writings. This windfall includes Ephron’s newsletters from 1992 to 2010.
Containing over 150 individual writings, the cache offers countless insights and much needed context, giving us a better understanding on how best to approach account planning, media planning, recency planning and so much more. The ARF is now organizing the cache into an eBook, entitled: WOW! The Wit and Wisdom of Erwin Ephron. The monograph will be offered free to members and Ephron’s entire cache – over 500 pages of writings – will be available via our website through PowerSearch.