Congratulations to the 2020 ARF David Ogilvy Award Winners!
These winning campaigns stood out among all 2020 submissions, exemplifying the power of research and data behind effective advertising.
All proceeds from the 2020 awards went directly towards WIDE, the ARF’s newly established charitable foundation to increase the quality and diversity of our industry. Contributions went towards scholarships, internships and access to the industry.
The ARF is currently accepting both personal and corporate donations to ARF WIDE.
Watch the video below to see who won the Gold, Silver, and Bronze distinctions in each category, featured campaign vignettes, exclusive jury room footage and the Grand Ogilvy Award reveal.
GRAND OGILVY WINNER
The Grand Ogilvy Award-winning campaign, “Not A Gun,” by Courageous Conversation Global Foundation (CCGF) and Goodby Silverstein & Partners, utilized their platform to shed light on racial profiling by law enforcement and encouraged the public to sign their petition calling for mandatory de-escalation and implicit bias training for police departments.
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GRAND |
See all 2020 winning campaigns here.
SPOTLIGHT CATEGORIES
BEST BRAND TRANSFORMATION
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GOLD |
SILVER |
BEST CONSUMER EXPERIENCE
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GOLD |
SILVER |
BEST NEW OR EMERGING BRAND
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GOLD |
SILVER |
BUSINESS-TO-BUSINESS
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SILVER |
DATA INNOVATION AWARD
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GOLD |
SILVER |
DIRECT-TO-CONSUMER
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GOLD |
FASHION, BEAUTY & HOME
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GOLD |
FINANCIAL SERVICES & INSURANCE
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GOLD |
GOLD |
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SILVER |
BRONZE |
FOOD & BEVERAGE
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GOLD |
SILVER |
BRONZE |
GOVERNMENT, PUBLIC SERVICE & NON-PROFIT
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GOLD |
SILVER |
BRONZE |
HEALTH & PERSONAL CARE
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GOLD |
SILVER |
BRONZE |
MULTICULTURAL
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SILVER |
SILVER |
BRONZE |
PROFESSIONAL SERVICES
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GOLD |
RETAIL & RESTAURANTS
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SILVER |
SOCIAL RESPONSIBILITY AWARD
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GOLD |
SILVER |
BRONZE |
SPORTS, MEDIA & ENTERTAINMENT
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GOLD |
SILVER |
BRONZE |
TECH & TELECOMMUNICATIONS
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GOLD |
SILVER |
BRONZE |
