The Handbook for Using AI in Advertising Research: WIKI Version
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The integration of Generative AI (gen AI) is rapidly growing in businesses (Chui et al., 2023). With many organizations already incorporating gen AI in various functions (see Ipsos Knowledge Panel Survey, 2023; Mittani et al., 2022) AI has shifted from a technical subject to a strategic business concern, with a notable percentage of C-suite executives and boards now engaging with gen AI tools. Read More
Chapter 1: The Evolution of AI | Chapter 2: Basics of AI and Machine Learning | Chapter 3: Integrating AI Into Marketing and Advertising Research |
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Chapter 4: ARF Case Studies AI Implementations in Advertising Research | Chapter 5: Ethics and Transparency in AI-Driven Advertising Research | Chapter 6: The Future of AI in Advertising Research |
Conclusion | Glossary | References |
Glossary of AI Terms in Advertising Research | References for the ARF AI Handbook |