Current Issue Summary
MARCH 2020 (Vol. 60, Issue 1): CREATIVITY

Editor’s Desk
What Do We Know about Creativity?

WHAT WE KNOW ABOUT CREATIVITY

The Effects of Communicating Passion in Advertising: How Messages Like “We Love What We Do!” Shape People’s Product and Brand Evaluations

Why Do Great Creative Ideas Get Rejected? The Effect of Creative Ideation Processes on External Judges’ Assessments

Can Your Ad Go Abstract without Affecting Willingness to Pay? Product-Centered versus Lifestyle Content in Luxury Brand Print Advertisements

Gotcha! Realism of Comedic Violence and Its Impact on Brand Responses: What’s So Funny about that Bloody Ad? The Moderating Role of Disposition to Laughter

OTHER FEATURE ARTICLES

The Effects of Commercial Length on Advertising Impact: What Short Advertisements Can and Cannot Deliver

A Neuroscientific Method for Assessing Effectiveness of Digital vs. Print Ads: Using Biometric Techniques to Measure Cross-Media Ad Experience and Recall

The Impact of Advertising on Market Share: Controlling for Clutter, Familiarity and Goodwill Decay

Advertising and Promotional Effects on Consumer Service Firm Sales: Media Ad Spend and Quality Matter for Driving Restaurant Sales