Current Issue Summary
June 2023 (Vol. 63, Issue 2)

Editor’s Desk
A Guide to Getting Published in the Journal of Advertising Research: Helping Researchers Write Successful Articles, and a Salute to Best Paper and Best Reviewer

FEATURE ARTICLES

Why the Experiential View Is Vital to Marketing Communications Research Now: An Enhanced Framework for Examining the Effects of Contemporary Marketing

Disruptive versus Non-Disruptive Advertising in Online Streaming Video Services: How Does Advertisement Placement Affect Consumer Perceptions and Ad Effectiveness?

A Comparison of Social Media Influencers’ KPI Patterns across Platforms: Exploring Differences in Followers and Engagement on Facebook, Instagram, YouTube, TikTok and Twitter

The Advertisement Puts Me Down, but I Like It: Examining an Emerging Type of Audience-Targeted Negative Advertisement

When Brands Go Dark: A Replication and Extension—Examining Market Share of Brands that Stop Advertising for a Year or Longer

The Stories You Tell: Crafting Managerially Relevant Articles Based on Qualitative Research