Current Issue Summary
June 2022 (Vol. 62, Issue 2):

Editor’s Desk
New Investigations Into Creativity, Data Sharing and Influencers: High-Impact Themes and Contributors Propel Advertising Scholarship Forward

FEATURE ARTICLES

A Scientometric Study of the Journal of Advertising Research: Prominent Contributors and Research Themes from 1996 to 2019

How Has the Digital Environment Affected Advertising Creativity? Digital’s Impact on the Creative Process, Person and Product: A Delphi Study

What Makes Consumers Willing to Share Their Data in Addressable TV Advertising? The Influence of Personal and Situational Factors on Consumer Willingness to Disclose Information

Managing the Transparency Paradox of Social-Media Influencer Disclosures: How to Improve Authenticity and Engagement when Disclosing Influencer-Sponsor Relationships

Do Sport Sponsorship Announcements Help or Hurt Rival Sponsors’ Market Values? Comparing the Stock Returns of Sponsors and Their Rivals in the United States and Japan

How Do Information Sources Shape Voters’ Political Views? Comparing Mainstream and Social-Media Effects on Democrats, Republicans and the Undecided