Current Issue Summary
JUNE 2020 (Vol. 60, Issue 2): GENDER AND DIVERSITY

Editor’s Desk
What Do We Know about Gender and Diversity?

FEATURE ARTICLES

Why Do People Watch So Much Television and Video? Implications for the Future of Viewing and Advertising

Do Billboard Advertisements Drive Customer Retention? Expanding the “AIDA” Model to “AIDAR”

How the Intensity of Cause-Related Marketing Guilt Appeals Influences Consumers: The Roles of Company Motive and Consumer Identification with the Brand

WHAT WE KNOW ABOUT GENDER AND DIVERSITY

Feminism and Advertising: Responses to Sexual Ads Featuring Women: How the Differential Influence of Feminist Perspectives Can Inform Targeting Strategies

Effects of Nonstereotyped Occupational Gender Role Portrayal in Advertising: How Showing Women in Male-Stereotyped Job Roles Sends Positive Signals about Brands

#BeingReal about Instagram Ad Models: The Effects of Perceived Authenticity: How Image Modification of Female Body Size Alters Advertising Attitude and Buying Intention

Does Depicting Gay Couples in Ads Influence Behavioral Intentions? How Appeal for Ads with Gay Models Can Drive Intentions to Purchase and Recommend

LGBTQ Imagery in Advertising: How Viewers’ Political Ideology Shapes Their Emotional Response to Gender and Sexuality in Advertisements