Beyond ChatGPT: AI as a True Sparring Partner for Ad Effectiveness

On October 22, we went beyond ChatGPT’s limits to explore how psychologically grounded AI personas transform advertising. Attendees heard real-world case studies that reveal how AI can unlock authentic consumer perspectives and reshape how ads are tested, created, and optimized.

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Featured Speakers

Speaker, Dirk Ziems
Dirk ZiemsCo-Founder and Shareholder,
concept m ai
Speaker, Steffen Schmidt
Steffen Schmidt Co-Founder & Managing Director,
concept m ai
Speaker, Ian McLagan
Ian McLagan Associate Researcher,
concept m ai
Speaker, Tracy Adams
Tracy Adams, Ph.D. Senior Director, Research and Insights,
ARF

MODERATOR

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