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DTSTART;TZID=America/New_York:20251022T120000
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UID:372478-1761134400-1761138000@thearf.org
SUMMARY:Beyond ChatGPT: AI as a True Sparring Partner for Ad Effectiveness
DESCRIPTION:Beyond ChatGPT: AI as a True Sparring Partner for Ad Effectiveness\n      October 22 @ 12:00 pm - 1:00 pm EDT | Virtual\n          \n      \n        \n      \n    \n    \n      \n        \n      \n    \n    \n      \n        \n      \n    \n    \n      \n        \n      \n    \n    \n      \n    + Google Calendar+ Apple Calendar\n    \n\n\nOn October 22\, we went beyond ChatGPT’s limits to explore how psychologically grounded AI personas transform advertising. Attendees heard real-world case studies that reveal how AI can unlock authentic consumer perspectives and reshape how ads are tested\, created\, and optimized.  \nACCESS EVENT CONTENT\n\n\nFeatured Speakers\n\n\n\n\nDirk ZiemsCo-Founder and Shareholder\, \nconcept m ai\nView Bio\n\n\n\n\n\nSteffen Schmidt Co-Founder & Managing Director\,\nconcept m ai\nView Bio\n\n\n\n\n\nIan McLagan Associate Researcher\, \nconcept m ai\n\n\n\n\n\n\nTracy Adams\, Ph.D. Senior Director\, Research and Insights\,\nARF\nMODERATOR \nView Bio\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n ACCESS EVENT CONTENT\n\n\nUpcoming ARF Events\n\nView All Upcoming Events\nUpcoming Conferences\nUpcoming Young Pros\n\n\nInsights Studios\n\nUpcoming Insights Studios\nPast Insights Studios\n\n\nTown Halls\n\nUpcoming Town Halls\nPast Town Halls\n\n\nPast Event Highlights\nSubmit\n\n\nSponsor
URL:https://thearf.org/event/beyond-chatgpt-ai-as-a-true-sparring-partner-for-ad-effectiveness/
LOCATION:Virtual\, NY\, United States
CATEGORIES:10 - Insights Studios,2 - Subject Focused,3 - Industry Vertical
ATTACH;FMTTYPE=image/png:https://thearf.org/wp-content/uploads/2025/07/insight-studio-member-broadcast-160x80-1.png
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