Inside the Journal of Advertising Research: Sonic Branding, ASMR Engagement, and Who Wins in Activist Messaging?
On February 13, academics from around the world shared insights from ground-breaking, empirical research on relatively new fields that have high-impact potential for the advertising industry: the effects of sonic branding, ASMR influencers and brand activist messaging. Afterwards, attendees participated in a dynamic, concluding Q&A with the speakers, led by ARF Chief Research Officer, Paul Donato.
Featured Speakers
Sebastian SilasResearcher at Hanover Music Lab
Hanover University of Music, Drama and Media
Hanover University of Music, Drama and Media
Daniel MüllensiefenProfessor of Psychology
Goldsmiths, University of London
Goldsmiths, University of London
Victoria BroadbridgeSenior Teaching Fellow
University of Portsmouth, U.K.
University of Portsmouth, U.K.
Giandomenico Di DomenicoAssistant Professor in Marketing
Cardiff University, U.K.
Cardiff University, U.K.
Tyler MilfeldSean Traynor ’91 Assistant Professor of Marketing
Villanova University
Villanova University
Eric HaleyDeForrest Jackson Professor
University of Tennessee
University of Tennessee
Federico MangiòPostdoctoral Research Fellow in Marketing
University of Bergamo, Italy
University of Bergamo, Italy
