Influencer Selection and Measurement — A Deep Dive (Event Summary)

Influencer Selection and Measurement — A Deep Dive (Event Summary)

  • Amy Laine of IBM, Co-Chair of the Social Council
  • SOCIAL COUNCIL EVENT
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Summary

During the 2020 AUDIENCExSCIENCE conference, the ARF Social Council hosted a workshop that, in part, focused on social media influencer measurement. This virtual event built on that workshop to provide a deeper understanding of best practices for leveraging data and research to produce effective influencer campaigns. The Council presented perspectives and methodologies of a research company, media company and agency.