Illuminating Creative Effects With ROI Science
Key Takeaways:
- Psychological Descriptors (DriverTagsTM) are a new type of tool additive to CPM, purchaser targeting, big data, ROI, ai
- They allow improvement of creative executions, and context quantification/optimization
- They can also be used to extend targets to “psykalikes”, some of whom might become your next customers
- Pulling the right levers – purchaser targeting, context, fast reach, and creative weeding, you can more than double ROI
- These methods all work with non-addressable as well as addressable media, making each stronger
Video:
Speaker
Bill Harvey – Chairman, Research Measurement Technologies
Illuminating Creative Effects With ROI Science, 4/18/2018