OTTxSCIENCE

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Content may be king, but it’s consumers who rule the kingdom.

Today, OTT gives audiences more control over the content they consume. They pick the platform, the schedule and the genre of entertainment. And their numbers are growing. The percentage of viewers who stream content rose from 42 to 70 percent from 2013 to 2017 (State of Pay TV, OTT & SVOD 2017), and revenue is close behind, with projections for 2018 at $22.6 billion (PwC).

Within this changed landscape comes great opportunity for those who can stay ahead of the curve. We examined the latest trends, technologies, content and competition emerging within the OTT space, and provided the information and strategies you need to succeed today and towards 2019.

• Insights for better measurement on shows/content in this expanding market
• Approaches to reach cord-cutters and compete in an OTT marketplace that is continually growing and shifting with new vMVPDs and streamed content aggregators
• Opportunities for marketers to connect with OTT content—and find new ways to monetize content via advertising
• Increase consumer engagement through addressable and personalized advertising offers
• Tap into multicultural consumers, who are key cultural influencers on the leading edge of new entertainment technology adoption
• Develop innovative creative products and a great content experience in the new streaming, consumer driven economy

Featured Speakers

Jeff BaderPresident, Program Planning, Strategy and Research,
NBC Entertainment

Cheryl IdellHead of Entertainment Measurement,
Snap Inc.

Amanda TarpeySVP Product Leadership,
Nielsen

Tom LoveVP, Consumer Insights,
Roku