Lisa Cervenka, writing for MarketingProfs explains why employer branding is an important priority among talent acquisition professionals worldwide.
The employer brand addresses the image of the organization as a preferred workplace, and serves to attract, engage, and retain employees. It answers the question: what makes employees want to work at your organization?
Cervenka discusses three fundamental steps essential to creating a strong employer brand:
-An employer brand needs to be flexible and consistent.
-An employer brand has be to genuine and customizable.
-An employer brand needs to include the voices of the employees.
The result of strong employer branding is to create strong employee advocacy of the company’s brand, product, and services.
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