ARF the Advertising Research Foundation
  • Membership
  • Research
  • Access Knowledge
  • Communities
  • Events
  • About the ARF

home

Membership

  • Committees & Boards
  • Events
  • Self Service Research
  • Member Bulletin Board

Research

  • Recent ARF Research
  • Programs & Resources
  • Research Focus Topics
  • ARF DASH: Annual TV Universe Study

Access Knowledge

  • Topics
    • Ad Effectiveness & ROI
    • Analytics & Data Science
    • Audience & Media Measurement
    • Creative & Branded Content
    • Past Event Highlights
    • Research & Data Quality
    • Targets & Segments
  • Find a Solution
    • 2023 Top Member Questions
  • Publications
    • News You Can Use
    • Knowledge at Hand
    • Journal of Advertising Research
    • CMO Briefs

Events

  • Upcoming ARF Events
    • View All Upcoming Events
    • Upcoming Conferences
    • Upcoming Young Pros
  • Insights Studios
    • Upcoming Insights Studios
    • Past Insights Studios
  • Town Halls
    • Upcoming Town Halls
    • Past Town Halls
  • Past Event Highlights
  • Submit

Communities

  • Young Pros
    • About Young Pros
    • Upcoming Events
    • Advisory Board
    • Young Pros Spotlight
    • Social Strategist Team
    • Past Events Highlights
  • Women in Analytics
    • About Women in Analytics
    • Board of Directors
    • Mentorship Program
    • Upcoming Events
    • Past Events Summaries
  • Councils
    • Learn About the Council Program
    • ANALYTICS COUNCIL
    • MSI/ARF B2B Exchange
    • CREATIVE COUNCIL
    • COGNITION COUNCIL
    • CROSS-PLATFORM COUNCIL
    • CULTURAL-EFFECTIVENESS COUNCIL
    • LA MEDIA RESEARCH COUNCIL
    • ORGANIZATIONAL COUNCIL
    • PHARMA COUNCIL
    • SHOPPER INSIGHTS COUNCIL
    • SOCIAL COUNCIL

About ARF

  • About the ARF
  • ARF Board of Directors & Trustees
  • ARF Leadership Team
  • Marketing Science Institute (MSI)
  • Coalition for Innovative Media Measurement (CIMM)
  • Member Directory
  • ARF Awards
  • ARF In the Press
  • Press Kit
  • Contact Us
  • NYU/ARF Certificate in Marketing Optimization & Insights Certificate
  • ARF WIDE: WORKFORCE INITIATIVE FOR DIVERSITY AND EXCELLENCE
  • ARF DASH: Annual TV Universe Study

My Account

  • Login
  • Create an Account

Invalid login. Please try again.

Password does not meet the required minimum length of 7.

Ogilvy Awards


 

Congratulations to the 2019 David Ogilvy Award Winners

These winning campaigns stood out among the record-breaking number of submissions entered in 2019, exemplifying the power of research and data behind effective advertising. Each campaign rose to the top in a rigorous review process that accessed the work on multiple dimensions and criteria, including the methodology and astuteness of the insight, the strength of the creative idea, and the resulting performance.

GRAND OGILVY

IHOb, International House of Burgers
BRAND: IHOP Restaurants

 

Download the Case study

BEST CONSUMER EXPERIENCE

GOLD

#HowWeCare
BRAND: Johnson & Johnson Consumer, Inc.; TYLENOL®

 

SILVER

Piccadilly Lights
BRAND: Twitter


Download the Case study

Download the Case Study

BEST NEW OR EMERGING BRAND

SILVER

Crack A Smile
BRAND: bubly Sparkling Water


DATA INNOVATION AWARD

GOLD

Magpie Real-Time Search
BRAND: Twitter

 

SILVER

HP All-American Family Portrait
BRAND: HP


Download the Case Study

Download Case Study

SOCIAL RESPONSIBILITY AWARD

GOLD

Rising
BRAND: Love Has No Labels and Ad Council

 

SILVER

Stories of Hidden Hunger
BRAND: Feeding America and Ad Council

Download the Case Study

Download the Case Study

BUSINESS-TO-BUSINESS

GOLD

AFPM “We Make Progress”
BRAND: American Fuel and Petrochemical Manufacturers (AFPM)

 

SILVER

Savings in Overdrive/Get in Gear
BRAND: PACCAR Parts


Download the Case Study

Download the Case Study

DIRECT-TO-CONSUMER

GOLD

One Bedroom – Zillow Rentals
BRAND: Zillow


Download the Case Study


FASHION, BEAUTY & HOME

GOLD

KitchenAid: The Mark of a Maker
BRAND: KitchenAid

SILVER

Clean is Just the Beginning
BRAND: Clorox

BRONZE

JennAir Bound By Nothing
BRAND: JennAir

Download the Case Study
Download the Case Study
Download the Case Study

FOOD & BEVERAGE

GOLD

Made at Home
BRAND: Pillsbury Refrigerated Dough

SILVER

Budweiser FIFA World Cup Campaign
BRAND: Budweiser

 

BRONZE

Stand By You
BRAND: Budweiser

Download the Case Study
Download the Case Study
Download the Case Study

GOVERNMENT, PUBLIC SERVICE & NON-PROFIT

GOLD

The Truth About Opioids
BRAND: truth

SILVER

Know Your Girls
BRAND: Ad Council and Susan G. Komen

 

BRONZE

The Future Network
BRAND: American Student Assistance (ASA)

Download the Case Study
Download the Case Study
Download the Case Study

HEALTH & PERSONAL CARE

 

GOLD

The Bedtime Dance
BRAND: GSK, Advil PM

SILVER

Restart
BRAND: ACUVUE® – Johnson & Johnson Vision Japan

BRONZE

#HowWeCare
BRAND: Johnson & Johnson Consumer, Inc.; TYLENOL®

Download the Case Study
Download the Case Study
Download the Case Study

MULTICULTURAL

GOLD

Know Your Girls
BRAND: Ad Council and Susan G. Komen

 

SILVER

Online Grocery Pickup – “A Unifying Beat”
BRAND: Walmart

BRONZE

Tu Voz, Tu Sabor
BRAND: Pepsi

Download the Case Study
Download the Case Study
Download Case the Study

PHARMACEUTICALS

GOLD

Ray Liotta Celebrity Testimonial
BRAND: Pfizer, CHANTIX

SILVER

Hyper-focus on the patient journey
BRAND: Entyvio – Takeda Pharmaceuticals U.S.A., Inc.

BRONZE

Chronic Fighter
BRAND: Pneumovax®23/Merck

 

Download the Case Study
Download the Case Study
Download the Case Study

PROFESSIONAL SERVICES

GOLD

One Bedroom – Zillow Rentals
BRAND: Zillow


Download the Case Study


RETAIL & RESTAURANTS

GOLD

“The ‘FABRIC’ of Local Breakfast”
BRAND: McDonald’s

 

SILVER

IHOb, International House of Burgers
BRAND: IHOP Restaurants

BRONZE

Holiday Tails, Petco
BRAND: Petco

Download the Case Study
Download the Case Study
Download the Case Study

SPORTS, MEDIA & ENTERTAINMENT

GOLD

Budweiser FIFA World Cup Campaign
BRAND: Budweiser


Download Case Study


TECH & TELECOMMUNICATIONS

GOLD

HP All-American Family Portrait
BRAND: HP

SILVER

Magpie Real-Time Search
BRAND: Twitter

BRONZE

Samsung x Fortnite: The Galaxy Skin
BRAND: Samsung Global

 

Download the Case Study
Download the Case Study
Download the Case Study

Honorable Mention

This year, the ARF bestowed an honorable mention to Snap Inc. for their work with HBO on their 2019 campaign, “HBO + Snap: Game of Thrones, the Final Season,” as a look forward to the future of innovative consumer driven content and immersive tech (AR) advertising.


Photos from the Gala


  • Topics
    • Ad Effectiveness & ROI
    • Analytics & Data Science
    • Audience & Media Measurement
    • Creative & Branded Content
    • Past Event Highlights
    • Research & Data Quality
    • Targets & Segments
  • Find a Solution
    • 2023 Top Member Questions
  • Publications
    • News You Can Use
    • Knowledge at Hand
    • Journal of Advertising Research
    • CMO Briefs

Trending

    • Article

    Communications Spending Decisions for Industrial Products: A Literature Review

    • Article

    Managerial Aspects of Market Structure Analysis and Market Maps

    • Article

    The Effectiveness of Marketing’s “R&D” for Marketing Management: An Assessment

    • Article

    Children’s Purchase Requests and Parental Responses: Results From a Diary Study

    • Article

    Appraising Research on Advertising’s Economic Impacts

    • Article

    Simulation Methods as an Aid to Designing Market Map Studies: A Managerial Review

    • Article

    Advertising and Government Regulation—A Report by the Advertising and Government Panel of the American Academy of Advertising

    • Article

    Age Classification

    • Article

    Determinants of Sales Performance

    • Article

    An Investigation into the Impact of Advertising on the Price of Consumer Products

Activate your Member Benefits

2019 Supporters & Partners

Ipsos Snapchat Ogilvy Anheuser Busch Basic Health Twitter
  • ABOUT
  • ARF DASH
  • ARF WIDE
  • ARF/NYU CERTIFICATE
  • CIMM
  • MSI
  • PRESS
  • SUBMIT
image description

To further, through research, the scientific
practice of advertising and marketing

© the Advertising Research Foundation. All rights reserved.

Privacy Policy | Request Permission to Use Content