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David Ogilvy Awards
2016 ARF David Ogilvy Award Winners!

The ARF David Ogilvy Awards celebrate the critical role of insights that inspire great advertising. 2016 winners


Congratulations to all our winners – and especially to the Grand Ogilvy Award winner: Nestlé Lean Cuisine!

Here are 2016’s winners by category.

Winners

Congratulations to all our winners – and especially to the Grand Ogilvy Award winner: Nestlé Lean Cuisine!

Here are this year’s winners by category.

GRAND OGILVY AWARD

#WeighThis
BRAND: Nestlé Lean Cuisine
Download case study »

BIG DATA

GOLD

Big Data Decisions Drive Lifecycle Marketing
BRAND: Warner Bros. PAN
Download case study »

SILVER

Moving Cups: Micro-Audiences & Messaging
BRAND: Chobani
Download case study »

CREATIVE EFFECTIVENESS

GOLD

#WhoWillYouHelp
BRAND: Ontario Women’s Directorate
Download case study »

SILVER

Dove Hair – Love Your Curls
BRAND: Dove Hair
Download case study »

BRONZE

Space is Freaking Awesome
BRAND: Adler Planetarium
Download case study »

CROSS-PLATFORM

GOLD

United We Grill
BRAND: Kingsford Charcoal
Download case study »

SILVER

Left Swipe Dat
BRAND: truth®
Download case study »

BRONZE

Love Has No Labels
BRAND: Ad Council
Download case study »

INNOVATION

GOLD

“Flying Ragweed” and “Green Fields”
BRAND: RAGWITEK® and GRASTEK®
Download case study »

SILVER

Premiere of Tut
BRAND: Spike TV
Download case study »

BRONZE

Moving Cups: Micro-Audiences & Messaging
BRAND: Chobani
Download case study »

MEDIA

GOLD

Boeing Innovation Series
BRAND: Boeing
Download case study »

MOBILE

GOLD

The Impact of Native Mobile Video Ads on Key Brand Metrics
BRAND: Opera Mediaworks and comScore
Download case study »

NEW AUDIENCES

GOLD

Finish It
BRAND: truth®
Download case study »

SILVER

Keep It Personal
BRAND: Western Digital
Download case study »

BRONZE

The Schwab Guide to Moving On
BRAND: Charles Schwab
Download case study »

SOCIAL MEDIA

GOLD

#WeighThis
BRAND: Nestlé Lean Cuisine
Download case study »

SILVER

#FixinSix: The Quickest Quick Tips
BRAND: Lowe’s Companies, Inc.
Download case study »

BRONZE

#HyperMade: Re-Inventing “How To” at Millennial Speed
BRAND: Lowe’s Companies, Inc.
Download case study »

 

  • Topics
    • Ad Effectiveness & ROI
    • Analytics & Data Science
    • Audience & Media Measurement
    • Creative & Branded Content
    • Past Event Highlights
    • Research & Data Quality
    • Targets & Segments
  • Find a Solution
    • 2023 Top Member Questions
  • Publications
    • News You Can Use
    • Knowledge at Hand
    • Journal of Advertising Research
    • CMO Briefs

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