2016 ARF David Ogilvy Award Winners!
The ARF David Ogilvy Awards celebrate the critical role of insights that inspire great advertising. 2016 winners
Congratulations to all our winners – and especially to the Grand Ogilvy Award winner: Nestlé Lean Cuisine!
Here are 2016’s winners by category.
Winners
Congratulations to all our winners – and especially to the Grand Ogilvy Award winner: Nestlé Lean Cuisine!
Here are this year’s winners by category.
GRAND OGILVY AWARD
#WeighThis
BRAND: Nestlé Lean Cuisine
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BIG DATA
GOLD
Big Data Decisions Drive Lifecycle Marketing
BRAND: Warner Bros. PAN
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SILVER
Moving Cups: Micro-Audiences & Messaging
BRAND: Chobani
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CREATIVE EFFECTIVENESS
GOLD
#WhoWillYouHelp
BRAND: Ontario Women’s Directorate
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SILVER
Dove Hair – Love Your Curls
BRAND: Dove Hair
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BRONZE
Space is Freaking Awesome
BRAND: Adler Planetarium
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CROSS-PLATFORM
GOLD
United We Grill
BRAND: Kingsford Charcoal
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SILVER
Left Swipe Dat
BRAND: truth®
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BRONZE
Love Has No Labels
BRAND: Ad Council
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INNOVATION
GOLD
“Flying Ragweed” and “Green Fields”
BRAND: RAGWITEK® and GRASTEK®
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SILVER
Premiere of Tut
BRAND: Spike TV
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BRONZE
Moving Cups: Micro-Audiences & Messaging
BRAND: Chobani
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MEDIA
GOLD
Boeing Innovation Series
BRAND: Boeing
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MOBILE
GOLD
The Impact of Native Mobile Video Ads on Key Brand Metrics
BRAND: Opera Mediaworks and comScore
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NEW AUDIENCES
GOLD
Finish It
BRAND: truth®
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SILVER
Keep It Personal
BRAND: Western Digital
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BRONZE
The Schwab Guide to Moving On
BRAND: Charles Schwab
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SOCIAL MEDIA
GOLD
#WeighThis
BRAND: Nestlé Lean Cuisine
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SILVER
#FixinSix: The Quickest Quick Tips
BRAND: Lowe’s Companies, Inc.
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BRONZE
#HyperMade: Re-Inventing “How To” at Millennial Speed
BRAND: Lowe’s Companies, Inc.
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