2012 ARF David Ogilvy Award Winners!
Congratulations to all our winners – and especially to the Grand Ogilvy Award winner: Vicks!
Here are the 2012 winners by category.
GRAND OGILVY AWARD
RESEARCH ACHIEVEMENT AWARD
RESEARCH INNOVATION AWARD
AUTOMOTIVE
GOLD
There’s Life to be Done
BRAND: Chevrolet Silverado
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SILVER
Intelligence
BRAND: Audi
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BEVERAGES & ALCOHOL
GOLD
Happiness Machine
BRAND: Coca-Cola
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SILVER
It Is What It Isn’t
BRAND: Maker’s Mark
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BUSINESS-TO-BUSINESS
SILVER
Ready for Real Business
BRAND: Xerox
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CONSUMER ELECTRONICS
SILVER
How Sprint Learned that Customer Love Could Cure Their Ills
BRAND: Sprint
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DIGITAL & MEDIA
SILVER
Halal History in the Making
BRAND: Saffron Road & Whole Foods Market
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FASHION & HOUSEHOLD
SILVER
The Barcode Brews It Better
BRAND: Tassimo
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FINANCIAL SERVICES
SILVER
BankAmericard Cash Rewards Credit Card
BRAND: Bank of America
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GOVERNMENT, NONPROFIT & PUBLIC SERVICE
SILVER
Your Other Address
BRAND: United States Postal Service
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HEALTH & PERSONAL CARE
GOLD
“In the NFL, there are no sick days.”
BRAND: Vicks DayQuil & Vicks Nyquil
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SILVER
Smooth Finish Facial Hair Removal Duo
BRAND: Olay
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INTERNATIONAL
SILVER
It’s a Great Time to be a Family
BRAND: Microsoft
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MULTICULTURAL
SILVER
Where I’m From
BRAND: U.S. Marine Corps
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PACKAGED GOODS
SILVER
Break Time. Anytime.
BRAND: Kit Kat
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PHARMACEUTICAL
SILVER
The Right Medicine for the Real Problem
BRAND: Advil
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PROFESSIONAL SERVICES
GOLD
CTU: Are You In?
BRAND: Colorado Technical University
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RETAIL & ETAIL
GOLD
KFC $10 Sunday Buckets
BRAND: KFC
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SILVER
Rockwell Jawhorse
BRAND: Rockwell Tools
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SHOPPER MARKETING
SILVER
Take Beautiful Back
BRAND: COVERGIRL
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SPORTS, ENTERTAINMENT, & MEDIA
GOLD
Justin Bieber: Never Say Never
BRAND: Paramount Pictures
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SILVER
Activating the Awesome
BRAND: Comedy Central
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