2008 ARF David Ogilvy Award Winners!
Congratulations to all our winners – and especially to the Grand Ogilvy Award winner: Ameriprise Financial
Here are the 2008 winners by category.
GRAND OGILVY AWARD
BUSINESS ACHIEVEMENT AWARD: NEW PRODUCT LAUNCH
BUSINESS ACHIEVEMENT AWARD: BRAND REPOSITIONING
AUTOMOTIVE
GOLD
Dreams
BRAND: Lincoln
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SILVER
Get There
BRAND: Goodyear
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BUSINESS-TO-BUSINESS
SILVER
Why Risk It?
BRAND: Microsoft
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FINANCIAL SERVICES
SILVER
The Independent Spirit
BRAND: TD Ameritrade
Download case study »
GOVERNMENT, NONPROFIT & PUBLIC SERVICE
SILVER
The New Steel – Inside the Beltway Campaign
BRAND: American Iron and Steel Institute
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HEALTH & PERSONAL CARE
SILVER
Friend
BRAND: Band-Aid
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PACKAGED GOODS
GOLD
Real Cake
BRAND: Hostess 100 Calorie Packs
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SILVER
Small Steps
BRAND: SunChips/Frito-Lay
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REDEFINING MARKETS
SILVER
What Do You Have To Say?
BRAND: Hewlett Packard
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RETAIL & ETAIL
GOLD
Save Money. Live Better.
BRAND: Walmart
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SILVER
Integrating Technology in a Price Driven Market
BRAND: Digital Direct
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SPORTS, ENTERTAINMENT, & MEDIA
GOLD
Tin Man Mini-Series
BRAND: Sci Fi Channel
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SILVER
Monster Works For Me
BRAND: Monster.com
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