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December 2017

Multicultural Still Matters

December 13 • 1:00pm2:00pm

Is engaging multicultural and Hispanic audiences and/or using a culture-first "total market" approach more important than ever, or, considering today's racially charged, divisive environment, is this the time to be more cautious? Adriana Waterston, SVP of Insights and Strategy at Horowitz Research, will provide ARF members with important perspective, data, and insights on the role of multicultural, millennial, and mobile audiences for media brands and advertisers in today’s increasingly fragmented social, political, and media world. Speaker Adriana Waterston SVP, Insights…

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