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September 2017

How to Capture Consumer Experiences

September 13 • 1:00pm2:00pm

2016 Journal of Advertising Research Best Paper WinnerA Context-Specific Approach to Measuring Engagement – Predicting Consumer Behavior across Qualitatively Different ExperiencesResearchers from Northwestern University and Seattle University offer a new approach to measuring engagement that would be flexible enough to accommodate context-specific indicators of experiences without altering the higher order meaning of the engagement construct. Engagement, the authors caution, is a multi-level construct that emerges from the thoughts and feelings about one or more rich experiences involved in reaching a…

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October 2017

Inspiring Creative

October 18 • 1:00pm2:00pm

Check back for more information on this webcast. For more information on the Webcast Wednesday program, visit: ARF Webcast Program.

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