Have a myARF account?

Loading Events

← Back to Events

via Webcast

Upcoming Events

Events List Navigation

November 2017

Engagement Today, Conversion Tomorrow: Leveraging Psychographics to Find Your Potential Customers

November 1 • 1:00pm2:00pm

Converting consumers to your brand is no easy endeavor. Marketers faced with this challenge usually start with demographics and a handful of attitudes and behaviors to characterize their current users, and then use an outside dataset to find other people who match this profile. This approach leaves a lot of potential insights on the table and often ends up with a brand casting an inefficiently wide net without successfully identifying their most promising…

Find out more »
+ Export Events