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February 2018

Why Ad Dollars Shift

February 28 • 1:00pm2:00pm

Learn from your desk what factors are affecting “Time Spent With Media,” the golden rule for analyzing why advertising dollars shift among different media. Hear BMO Capital Markets’ Media & Internet Analyst Dan Salmon explain the importance of understanding user behavior and quality of media; both significant to the growth of digital marketing spending. Key themes of the presentation include:      The effects of user behavior and quality of media on the growth of digital marketing spending.      Basic principles including “Meeker’s…

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