A basic measure of the knowledge of the existence of an ad or campaign, tagline, logo, brand, product or service, typically based on aided or unaided recall and/or recognition questions in survey research. (See “Aided Recall” and “Unaided Recall.”)
A basic measure of the knowledge of the existence of an ad or campaign, tagline, logo, brand, product or service, typically based on aided or unaided recall and/or recognition questions in survey research. (See “Aided Recall” and “Unaided Recall.”)