ARF’s annual AUDIENCExSCIENCE conference returned March 25-26 to explore most critical audience measurement issues. Through keynotes, panels, debates and rigorously peer-reviewed research presentations, attendees learned about a wide array of new and evergreen industry topics. World-class thinkers shared their perspectives on the future of advertising research and measurement, and revealed how tomorrow’s technologies and data […]

On March 19, we hosted the Q1 session of the ARF & MSI’s B2B exchange on aligning sales and marketing. Participants heard academic perspectives and insights, as well as examples of mini case studies from MSI/ARF corporate members. Attendees participated in dynamic group discussions and gained actionable insights that can be applied to their daily work […]

On March 12, the ARF hosted an Insights Studio exploring actionable strategies to improve audience segmentation, refine measurement practices, and deliver better campaign results. Nielsen shared an update on how data-driven insights enhance advertising effectiveness. DatafuelX and TelevisaUnivision unveiled general findings about the value of Nielsen Panel & Big Data for data-driven linear campaigns and […]

On February 26, our Insights Studio Series delved into the future of online privacy. Attendees discovered privacy-preserving alternatives to cross-site identifiers and learned how ad tech companies are integrating these solutions. A panel of industry leaders also discussed measurement strategies and privacy-centric monetization, providing key insights to help marketers adapt to a more private digital […]

On February 20, Databricks joined our AI Series to explore the challenges and opportunities of AI in advertising. Attendees learned how companies are leveraging Gen AI for metadata generation amid increasing privacy regulations, heard real-world AI success stories, and gained insights into the technology needs and priorities shaping the industry’s future. ACCESS EVENT CONTENT Featured […]

On February 5, the Cross-Platform Measurement Council explored the evolving measurement landscape in a post-cookie world. Based on insights from in-depth interviews with senior executives, this event examined shifts in data availability, first-party and commercial data integration, AI’s role in audience modeling, and the future of cross-platform measurement. Attendees heard expert perspectives from buyers and […]

How we use data today looks different given evolving regulations, platform changes, consumers expectations of data transparency, and more. Our Insights Studio on January 30 explored the latest developments in data privacy and how they are impacting marketing strategies. Panelists unveiled strategies to establish consumer trust and effectively market, while aligning with privacy regulations. ACCESS […]

On January 16, we kicked off our AI Series while exploring what AI means for consumers, advertisers, and the rapidly evolving marketplace. Attendees gained access to new research, perspectives, and practical guidance for staying ahead. Panelists dove into actionable strategies for the future of shopping and unveiled Kantar’s groundbreaking “Human-Plus” framework — a human-centric perspective […]

On January 15, the L.A. Media Research Council explored key priorities and the most important topics for business in the upcoming year. Attendees gained research-based insights on the ever-evolving media landscape, shifting viewer behaviors, and the challenges that will require new research in 2025. ACCESS EVENT CONTENT Featured Speakers Jon GiegengackPrincipal and Founder Hub Entertainment […]

On December 17, the ARF and MSI launched a new initiative: a dedicated group focused on B2B marketing. Sandy Jap, a renowned expert in the B2B space, shared insights from her research and led an open discussion where attendees had the opportunity to help define the topics and priorities for MSI/ARF B2B programming in 2025. […]