Big Data and Advanced Audiences

On March 12, the ARF hosted an Insights Studio exploring actionable strategies to improve audience segmentation, refine measurement practices, and deliver better campaign results. Nielsen shared an update on how data-driven insights enhance advertising effectiveness. DatafuelX and TelevisaUnivision unveiled general findings about the value of Nielsen Panel & Big Data for data-driven linear campaigns and shared specific findings for TelevisaUnivision.

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Featured Speakers

Speaker, Pete Doe
Pete DoeChief Research Officer
Nielsen
Speaker, Howard Shimmel
Howard ShimmelPresident, Janus Strategy and Insights; Head of Strategy and Board Member, datafuelX
Janus Strategy and Insights; datafuelX
Speaker, Matt Winman
Matt WeinmanVP of Advanced Advertising Products
TelevisaUnivision
Speaker, Paul Donato
Paul DonatoChief Research Officer
ARF

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