The State of Retail Media Networks & Consumer Behavior On May 21, the industry’s top minds gathered in Chicago for a look at the future of retail, media, and consumer behavior and dove into the rapidly evolving role of Retail Media Networks (RMNs). Attendees gained actionable insights on the opportunities and challenges that RMNs present. […]

On May 21, the ARF Women in Analytics hosted a special luncheon during SHOPPER 2025, focused on the critical topic of Equitable AI. Industry leaders discussed how they are prioritizing equitable AI to enhance customer engagement, strengthen brand reputation, improve ad performance, and build stronger trust with consumers. Attendees gained actionable insights and had the […]

In today’s climate where cross-cultural marketing is taking a backseat, how can brands stay true to their values while adapting to a rapidly changing landscape? On May 7, the ARF Cultural Effectiveness Council explored how consumer expectations are evolving and what’s working in today’s environment. Attendees heard new findings from Circana, SeeME Index and MAPS, […]

Discover how to leverage AI to revolutionize your customer journey — from initial search to final purchase. On April 23, panelists from Google joined us for a discussion on unlocking the full potential of AI and building a smarter, more profitable business. As part of our AI Series, attendees learned to maximize creative effectiveness, personalize […]

Last-click performance reporting is deeply embedded in your organization—and it’s holding your brand back. On April 10, panelists from OptiMine and NP Digital broke down the risks of last-click measurement and discussed another way forward. Attendees learned about a proven framework to transition from outdated attribution models and how to align the right tools with […]

On April 9, the ARF Creative Council took a deep dive into what it takes to win one of the advertising industry’s most prestigious honors — an ARF David Ogilvy Award. This event brought together recent winners to share their firsthand experiences, from the research and strategy behind their campaigns, to the impact that winning […]

ARF’s annual AUDIENCExSCIENCE conference returned March 25-26 to explore most critical audience measurement issues. Through keynotes, panels, debates and rigorously peer-reviewed research presentations, attendees learned about a wide array of new and evergreen industry topics. World-class thinkers shared their perspectives on the future of advertising research and measurement, and revealed how tomorrow’s technologies and data […]

On March 19, we hosted the Q1 session of the ARF & MSI’s B2B exchange on aligning sales and marketing. Participants heard academic perspectives and insights, as well as examples of mini case studies from MSI/ARF corporate members. Attendees participated in dynamic group discussions and gained actionable insights that can be applied to their daily work […]

On March 12, the ARF hosted an Insights Studio exploring actionable strategies to improve audience segmentation, refine measurement practices, and deliver better campaign results. Nielsen shared an update on how data-driven insights enhance advertising effectiveness. DatafuelX and TelevisaUnivision unveiled general findings about the value of Nielsen Panel & Big Data for data-driven linear campaigns and […]

On February 26, our Insights Studio Series delved into the future of online privacy. Attendees discovered privacy-preserving alternatives to cross-site identifiers and learned how ad tech companies are integrating these solutions. A panel of industry leaders also discussed measurement strategies and privacy-centric monetization, providing key insights to help marketers adapt to a more private digital […]